Posts Tagged ‘trend’

MAC Autumn/Winter 2014 Runway Trend Report

August 20th, 2014

Celebrity Makeup News and Blogs:

For Autumn/Winter 2014, makeup has become something of a beautiful paradox: it’s about artistry to achieve something that looks essentially un-cosmetic (thanks to ever more sophisticated and subtle makeup formulations and applications). Masking and morphing feels irrelevant this season; a quiet alchemy of product and technique that nonchalantly amplifies what is unique in the face is the new stealth wealth of makeup. “The new luxury is in individuality,” confirms Gordon Espinet.

There is a confident subtlety in all these beauty directions. “There is no absolute formula to how makeup has to look to appear modern now,” says Lyne Desnoyers. “There is a freedom to experiment and a confidence to break away from conventional means of constructing beauty.” Hence nuances of texture (transparent lightness is more important than heavy opacity this season), combined with unpredictable colors (“off” colour is distinctly “on” trend) and non-prescriptive placements form the new technical vocabulary that makes these trends look distinctly fresh and “now”.

Trend #1: Streamlined
Eyes are indisputably the feature to focus on for the season ahead; framed with an architectural liner, these eyes add a strength to the face that sits somewhere between glamour and grunge (but, vitally, looks like neither of the two). “Tomboy” and “tough around the eyes” were common descriptors of these lean, horizontally focused shapes: complemented by similarly present brows, they lend a beautiful edge to the face that is not anything angry or extravagant. Liner now is an ornament, but not an excessive one. What breathes new life into liner for AW14 is as much to do with the entire treatment of the face as the eyes in isolation. Nothing in the métier of these faces feels labored.

Trend #2: Off Color
A drab-inflected palette is being used in a beautifully paradoxical manner this season: grungy color that creates the effect of luminosity and life in the face. These decayed shades prove that color absolutely does not have to correct or complement in order to be beautiful. Their inherent grey-ness and extreme transparency takes them away from looking like evident pigments; they add mood, not makeup, to the face.

Trend #3: On Reflection
Just as textural contrasts informed the fashion collections, reflective accents are a dominant beauty refrain for AW14. Punctuations of shine against matte provide an endless repertoire of plays on light, from neutral metallics (predominantly gold with forays into copper, pewter and silver) through to literal gloss. So whilst reflection this season is not about conceptual minimalism, it is a designed minimalism: thoughtfully applied with consideration on specific placement and weight of shine (from sheer balm to high vinyl), this is a luxurious, but not glamorous, approach to shaping the face.

Trend #4: Unprocessed
How about we don’t talk about “natural” makeup any more? Let’s call it “real” instead. Because that’s what a barer-faced look is really speaking about now. The individual. Applying the tag “natural makeup” to any face created in a palette of skin-akin tones is an outmoded concept; “real” is not 3D-perfect skin that has had all the contours and highlights artificially added back in. Yes, all makeup is, by definition, not natural, but minimal makeup in AW14 is about the purely democratic idea of accentuating reality, of reveling in normality. Neither masculine, nor flirtatiously pretty, neither glam, nor grunge. This is, quite simply, how a strong, self-assured, cool, relevant woman today probably wants to look: like she has not tried too hard.

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MAC Autumn/Winter 2013 Runway Trend Report

August 9th, 2013

Celebrity Makeup News and Blogs:

Every season, M·A·C Cosmetics brings us its very own trend recap of the hottest runway looks. And for A/W 2013, it is all about makeup that tells a story… less straightforward, more moody, more mysterious and layered with feeling. This is makeup with a life, resonant with elements of the past, the present and the future.

Trend #1: Reb-elle
A tougher feel to makeup is omnipresent for A/W13 and nowhere more evident than with this season’s anarchistic black eye. Liner and shadow have dropped any sense of sexy smokiness and picked up a rebellious streak that is unconventional, anti-glamour and attitude-driven.

Products To Create The Look
* Smolder Eye Kohl – let it bleed
* Mixing Medium : Shine
* Reflects Transparent Pink and Reflects Transparent Teal Glitter
* Blacktrack Fluidline – for precise and decisive black lines
* Nocturnelle Nail Lacquer – polished punk nails
* Typographic Eye Shadow – shapes, accentuates

Trend #2: Spiritual-Eye
Tired, spooky, and haunted. An ethereally wistful mood characterized by brooding shadowed eyes and constituted by clouds of greyed tones. These eyes are emotively shaded, not sensually smoked, and even more moving for their emergence on porcelain skin.

Cold Colour: Steel, cement, asphalt, slate, aluminum, lead

Products To Create The Look
* Paint Pot in Stormy Pink – sheer it down with Fast Response Eye Cream to create the perfect eye stain
* Paint Pot in Groundwork – swooped around upper and lower lids with a 188 Small Duo Fibre Face Brush face Brush for a real shadow
* Lip Mix in Medium Nude – for a photographic stain around the eye
* Eye Kohl in Prunella – beautifully mimics a natural bruised shadow

Trend #3: Au-Currant
The unanimous proposal for a colored lip this season? Red. Set against a pallid complexion these looks capture a new take on crimson that is underpinned with an intimation of mystery, melancholy and the macabre. Gothicism in its truest, most poetic sense.

Products To Create The Look
* Fall 13 Lip Palette in A Rich New Mood and A Red Statement – blended and buffed on; applicable to lips and cheeks
* Lipmix in Crimson – for the matte, intensely pigmented mouth
* Lip Pencil in Nightmoth – focus it on the inner edges of the mouth
* Cremesheen Lipstick in Hang Up – just-bitten lips

Trend #4: Perspex-tive
It is a new way of revisiting the monochrome effect. Focusing on the way skin picks up light; chalky matte, balmily waxen or with a dewy glow – and often within the realm of a singular face. The fundamental idea is an absence of pigment in the complexion, sculpting with actual light, rather than artificial shade. The use of texture and color to achieve dimension is elevated in a unique, mesmerizing way.

Products To Create The Look
* M·A·C Pro Mixing Medium: Shine – subtle emollient glow
* Strobe Cream – the classic incandescent sheen
* Lip Conditioner SPF 15 – low-level shine
* Cream Colour Base in Luna, Shell and Pearl – add seamless highlights
* Gloss Texture – glassy sheen

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What makeup trend would you like to see make a come back?

November 11th, 2011

Celebrity Makeup News and Blogs:

What makeup trend would you like to see make a come back? What are you hoping will be the “it” thing again?

Coral lips? I’m sooo not a trend hunter – I just don’t follow them. I feel like I see repeats of the same ones each season – skin/nudes for spring, corals/pinks for summer, berries/plums for fall, reds/glitter for holiday.

Thanks to Gillian for today’s question! Got a question idea? Submit yours here.

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