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The Left Brain says…I was interviewed by a writer for WebMD who asked me questions about mineral makeup. I was curious what your beliefs are about mineral makeup are (because I’m curious to see how effective the marketing behind these products has been.) So, I asked the Beauty Brains Forum to share their beliefs about mineral makeup. Here is what they had to say…

Less irritating

I use it because it’s less occlusive than liquid makeup and it does not contain irritants (like chemical sunscreens) that aggravate my rosacea. But the same could be said for any powder makeup. -Sarahf

I think most consumers would agree with me in that they have come to know “mineral” as meaning a product containing natural, hypo-allergenic ingredients, as opposed to old-fashioned powders that may still contain skin-irritating synthetic ingredients. -Juliearnt84

Better oil control

I use powder mineral makeup but mostly just because it IS powder and on my oily skin that works better. A definite plus is that it doesn’t break my skin out. That being said it doesn’t work for me at all unless I use a primer under it. Go figure. -Lindygirl1960

The only benefit with mineral makeup I find is my forehead tends to be less shiny. I use liquid mineral makeup then put powder over that. Otherwise, it’s just the same, if in some cases not worse, than non-mineral. In the end, I think it’s a lot of hype. If it wasn’t for the fact that an hour after washing my forehead is shiny enough to signal airplanes at night I wouldn’t bother with mineral makeup at all. -JamiSings

Convenience

Oh and another reason…. it is powder and therefore does not have to fit into the 3-1-1 bag for travel! -Lindygirl1960

Non-allergenic

Well…I use mineral make up, because it is actually the only make-up that doesn’t contain ingredients that I am allergic to… But if I didn’t have any allergies I would go for all the ‘normal’ make- up. I don’t use it simply because it claims to better for the environment or that it would be non-toxic.Those claims do not sound very valid to me. So yes, I am very happy with mineral make-up, because it makes it possible for me to wear make-up (I could not live without…) without getting scary allergic reactions. -Kosmo

Better coverage

I just like the coverage I get…I think I can get the same coverage with regular powder makeup, but honestly I haven’t really tried. Almost every brand now makes some kind of mineral claim on their powder makeups that I haven’t noticed any powders without it! So that’s why I continue to use it. -LoveMyTwinGirls

Liquid foundation was making my skin dry and I never really got the same finish each time and thats in any texture very runny, thick or mousse (the mousse was a disaster and the blush too!). The powder oddly stays all day and it also gives a more natural finish. They had just the perfect shades of eyeshadow that i’d been looking for and it just so happened that it stays all day. -Bluecurls

Compelling Advertising

Marketing mind games was definitely part of the reason I decided to try some… cute name, pretty website, pretty product descriptions haha but hey the products work. It wasn’t about it being mineral it was just they had such good reviews and I was sick of horrible cakey skin.-Bluecurls

I admit, I started using mineral powder makeup because I saw a commercial of the “pioneer” brand on tv and thought it was a miracle. I totally bought into the “safety” aspect, and the “amazing coverage” messages. That was about 5 years ago…Now that I am Beauty Brains savvy, I don’t care whether it has minerals or not. -LoveMyTwinGirls

What do YOU think about the benefits of mineral makeup? Leave a comment and share your thoughts with the rest of the Beauty Brains community.
And thanks to all the members of our Forum for their great contributions!

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