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NARS Pure Matte Lipstick for Fall 2010

The NARS Pure Matte campaign, photographed by Creative Director and Founder François Nars, features Canadian model Heather Marks. Under Nars’s direction, makeup artist Diane Kendal designed a makeup look that emphasized a bold and matte lip. The end result is audacious, sultry and sophisticated.

Kendal began by applying Siberia Sheer Matte Foundation to the center of the face and blended outward. Vanilla Concealer masked imperfections. Snow Loose Powder was pressed into skin and the Botan Brush buffed away excess powder. Using the Yachiyo Brush, she applied Desire Blush to the apples of the cheeks and blended up towards the temples. For the eyes, Abyssinia Single Eyeshadow was brushed onto the lids with the Eyeshader Brush, followed by Blondie Single Eyeshadow into the crease with the Large Dome Brush to achieve depth. The inner corners were highlighted with the left side of All About Eve Duo Eyeshadow using the Eye Contour Brush. Iceberg Eyeliner Pencil lined the inner membrane of the lower lash line and Nuits Blanches Eyeliner Stylo created an impactful upper lash line. Brows were defined by applying Blondie Single Eyeshadow with the Brow Brush. To complete the look, two coats of Larger than Life Lengthening Mascara were applied to the lashes. Jungle Red Lipliner Pencil was used to define the shape of the lips. To create the luscious matte hue, Vesuvio Pure Matte Lipstick was swiped directly onto the lips.

Pure Matte Lipstick ($25.00)

• Volga Deep aubergine
  
• Bangkok Soft rose
• Tonkin Cinnamon plum
• Terre de Feu Black cherry
• Tashkent Nude beige
• Vesuvio Full bodied red

Availability: September 2010

See more photos and Q&A with Francois Nars…

Over 15 years ago, François Nars created a collection of 12 perfectly edited lipsticks. Since then, the brand has created many iconic products; however, Nars’s passion for lipstick never wavered. Introducing Pure Matte – the newest addition to the NARS lip category. This innovative, matte lipstick has intense, stay-true color, so lips look lush and vibrant. This exquisitely blended formula strikes the perfect harmony between optimal color, an ultra-matte finish and a hydrating lip treatment.

Pure Matte’s luxuriously rich texture glides on effortlessly, without drag, cakiness or resistance. Defying the traditional challenge of long-wearing lipsticks, it won’t dry out lips. Rich in antioxidants, including Vitamin E and Acai Oil, Pure Matte nourishes and conditions lips. Wild Mango Butter’s advanced moisturizing properties work to repair lips from dryness and scaling, leaving lips feeling supple and soft.

Each shade takes only one swipe to build the perfect kissable opacity. Pure Matte is distinguished by a soft-touch, modern, sleek slim stick component, delivering convenient application. When used alone or with other NARS lip products, it provides a high-drama payoff. Apply directly to lips or with the Retractable Lip Brush.

Q & A WITH FRANÇOIS NARS

What is the best way to wear a matte lip?
A matte lip is very modern, whether nude or deeply pigmented. Try a color close to your skin tone for a universally flattering look. Pair darker hues with a fresh complexion and little makeup. But, always choose a formula that has hydrating ingredients to condition lips.

How do I find the perfect lip color?
There are no rules when it comes to finding the “right” shade of lip color. Go with what catches your eye! It’s like wearing jewelry or an amazing pair of shoes. I love when women have fun with color and experiment.

How can I make my lips stand out more and make them look fuller?
Wear a bold lip!!!! Applying a bit of gloss or shimmer to the center of the mouth will make the lips seem fuller and more three-dimensional. You can give the lips a fuller shape with lip liner, but make sure to blend so there is no obvious line around the lip.

How often should women reapply lipstick?
Every woman wears lipstick differently, so frequency will vary. Don’t apply lipstick too thick. The more you have on, the heavier it looks and the faster it will wear off. When creating Pure Matte, I wanted a formula that was long-wearing but also nourishing, so women don’t have to reapply so frequently!

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